Symbiosis Institute of Media Communication, Pune hosted its corporate interface summit, COMVISAGE, on the 31st of August and 1st of September, 2018. The theme of the summit for this year was ‘Resonate. Create. Reflect.’ which managed to capture the essence of managing media and communication. The event was an amalgamation of eminent C-level speakers and workshops on industry relevant topics. The speaker sessions and workshops were organised based on the flow of the theme.
Mr. Girish Narayandass, Head Writer, AIB spoke about AIB and its resonance with consumers and content creation based on it. Mr. Rohit Raj, Co-founder and Chief Creative officer of Glitch, who is an alumni of SIMC, talked about his journey. The first workshop was on influencer marketing by CreatorUp, a digital creative studio based in Los Angeles. Another workshop on design thinking by Digital Impact Square, an initiative by TCS was conducted too. With Social Samosa as the third workshop partner, the first day was a holistic experience of understanding both resonance and creation.
The second day focused upon understanding the growth of brands with Mr. Anubhav Modi, Associate Director (Finance) at BIRA 91, who talked about the journey of the company. Mr. Sameer Pathak, General Manager, Coca Cola India Inc Enlightened the students on his brand’s steady journey. Ms. Geetanjali Bhattacharji, Chief Evangelist, New initiatives at Infinite Analytics educated the students about the importance of communication and content and how it should connect to consumers. Fundtonic, Terragni consulting and Frost & Sullivan conducted workshops on Start Up incubation, Customer Experience Management and Multi screen marketing respectively.
“With the workshop at Comvisage 2018 students will learn the essentials of adapting and scaling a Performance Marketing Mindset” said Mr. Hitesh Rajwani, CEO, Social Samosa. The event led To a deeper understanding of consumer behaviour, content, media vehicles and the evolving marketing funnel.