PEO1 To develop postgraduates with the ability to design, implement, and evaluate innovative, industry-relevant communication, branding, and media strategies that integrate creativity, critical thinking, and data-driven insights for diverse business, cultural, and digital contexts.

PEO2 To nurture professionals who uphold the highest standards of ethics, legal compliance, sustainability, and social responsibility, demonstrating cultural sensitivity and global awareness in all communication practices.

PEO3 To prepare students capable of applying qualitative and quantitative research methods to generate actionable insights, foster entrepreneurial thinking, and drive creative solutions that address contemporary communication challenges in a globalised environment.

PEO4 To foster communication experts who possess cross-cultural competencies, leadership skills, teamwork abilities, and a commitment to personal well-being, continuous learning, and professional adaptability throughout their careers.

Program Specific Outcomes (PSO)

PSO1: Strategic Communication & Media Planning

Enable students to design and implement communication strategies integrating management theories, branding, and media planning aligned with industry needs.

PSO2: Communication Research & Data-Driven Insights

Cultivate the ability to apply research methodologies, data-driven insights, and critical thinking for solving communication and business challenges

PSO3: Ethical, Legal, and Social Impact in Communication

Develop leaders who demonstrate ethics, sustainability, social responsibility, and cross-cultural sensitivity in professional communication practice.

PSO4: Leadership, Innovation, and Lifelong Learning

Empower students to embrace innovation, digital transformation, teamwork, and lifelong learning for success in dynamic media and communication contexts.

PO 1

• Apply knowledge of management theories and practices to solve business problems

PO 2

• Foster analytical and critical thinking abilities for data-based decision making

PO 3

• Ability to develop value-based leadership ability

PO 4

• Ability to understand, analyse and communicate global, economic, legal, and ethical aspects of business

PO 5

• Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment

PO 6

• Demonstrate expertise in communication across diverse business contexts and platforms.

PO 7

• Formulate and execute research projects using appropriate design, methods, and analytics to generate actionable insights for informed decision-making in communication management.

PO 8

• Integrate marketing, branding, and business fundamentals into communication decision-making.