PEO1 To develop postgraduates with the ability to design, implement, and evaluate innovative, industry-relevant communication, branding, and media strategies that integrate creativity, critical thinking, and data-driven insights for diverse business, cultural, and digital contexts.

PEO2 To nurture professionals who uphold the highest standards of ethics, legal compliance, sustainability, and social responsibility, demonstrating cultural sensitivity and global awareness in all communication practices.

PEO3 To prepare students capable of applying qualitative and quantitative research methods to generate actionable insights, foster entrepreneurial thinking, and drive creative solutions that address contemporary communication challenges in a globalised environment.

PEO4 To foster communication experts who possess cross-cultural competencies, leadership skills, teamwork abilities, and a commitment to personal well-being, continuous learning, and professional adaptability throughout their careers.

Program Specific Outcomes (PSO)

PSO1: Strategic Communication & Media Planning

Design and implement integrated communication strategies across traditional and digital media platforms by applying principles of branding, marketing, and audience analytics.

• → Aligned POs: PO1, PO2, PO3, PO4

PSO2: Communication Research & Data-Driven Insights

Conduct applied research using qualitative and quantitative methods to generate actionable insights for decision-making in media, marketing, and communication domains.

• → Aligned POs: PO3, PO5, PO6

PSO3: Ethical, Legal, and Social Impact in Communication

Demonstrate ethical responsibility, legal awareness, and sensitivity to social, environmental, and cultural issues in communication planning and execution.

• → Aligned POs: PO7, PO8, PO9

PSO4: Leadership, Innovation, and Lifelong Learning

Exhibit entrepreneurial thinking, collaborative leadership, and a commitment to continuous learning in dynamic and multicultural communication environments.

• → Aligned POs: PO10, PO11, PO12

01Understanding Audio-Visual Production

• Learn the fundamentals of audio-visual production and filmmaking as an art form, including media platform styles and the language of cinema.

02Film Analysis Methods

• Assess and apply various methods for analyzing films, understanding why certain methods are favored in film studies.

03Filmmaking Proficiency

• Demonstrate advanced skills in filmmaking by producing and directing original films through all stages: pre-production, production, and post-production.

04Critical and Innovative Thinking

• Cultivate critical and innovative thinking by integrating knowledge, skills, and positive attitudes.