PEO1 To develop postgraduates with the ability to design, implement, and evaluate innovative, industry-relevant communication, branding, and media strategies that integrate creativity, critical thinking, and data-driven insights for diverse business, cultural, and digital contexts.

PEO2 To nurture professionals who uphold the highest standards of ethics, legal compliance, sustainability, and social responsibility, demonstrating cultural sensitivity and global awareness in all communication practices.

PEO3 To prepare students capable of applying qualitative and quantitative research methods to generate actionable insights, foster entrepreneurial thinking, and drive creative solutions that address contemporary communication challenges in a globalised environment.

PEO4 To foster communication experts who possess cross-cultural competencies, leadership skills, teamwork abilities, and a commitment to personal well-being, continuous learning, and professional adaptability throughout their careers.

Program Specific Outcomes (PSO)

PSO1: Strategic Communication & Media Planning

Enable students to design and implement communication strategies integrating management theories, branding, and media planning aligned with industry needs.

PSO2: Communication Research & Data-Driven Insights

Cultivate the ability to apply research methodologies, data-driven insights, and critical thinking for solving communication and business challenges

PSO3: Ethical, Legal, and Social Impact in Communication

Develop leaders who demonstrate ethics, sustainability, social responsibility, and cross-cultural sensitivity in professional communication practice.

PSO4: Leadership, Innovation, and Lifelong Learning

Empower students to embrace innovation, digital transformation, teamwork, and lifelong learning for success in dynamic media and communication contexts.

01 Diversity Awareness

• Understand the historical, geographical, multilingual, and multicultural aspects of India.

02 Journalism Principles

• Grasp the key principles, concepts, and theories related to various forms of journalism.

03 Critical Thinking

• Foster critical, creative, and independent thinking skills.

04 Research and Analysis

• Conduct thorough research and analyze information using appropriate journalism methods.

05 Technology Proficiency

• Utilize essential technologies relevant to journalism practice.

06 News Presentation

• Gather, analyze, and present news stories in formats tailored to target audiences and specific publications.