COURSE
MBA - Communication Management
COURSE DURATION
4 Semesters ( 2 Years)
MBA - Communication Management
Programme Outcomes
01Professionalism and Self-Awareness
- Exhibit strong professional conduct and an understanding of personal strengths and weaknesses.
02Leadership and Communication
- Showcase effective leadership and communication skills to inspire and guide others.
03Interdisciplinary Integration
- Utilize knowledge from various fields to create comprehensive communication strategies.
04Global Understanding
- Recognize and communicate the implications of global issues on business operations.
05Ethical Awareness
- Identify and address ethical dilemmas in business settings.
06Global Citizenship
- Embrace a mindset of global awareness and openness to diverse perspectives.
- Business Statistics
- Essentials of Marketing Management
- Communication Theories and Culture
- Media and Communication Industry Overview
- Integrated Marketing Communication Planning
- Principles and Practices of Management & Organisational Behaviour
- Research Methodology
- Business Communication - I
- Economics and Accounting
- Digital Ecosystem
- Integrated Disaster Management
Core (Common)
- Consumer Behaviour and Insights
- Content Creation & Marketing
- Digital Marketing
- Strategic Brand Management
- Sales Management
- Marketing Research
- Business Analytics
- Qualitative Research Methods
- Introduction to Syndicated Database and Analysis with Workshop
- Social Responsibility Project
- Project
Brand Communication (Major)
- Account Planning Models and Practices
- Specialised Advertising Research
- Advertising Management
- Copywriting
Minor: Brand Communication
- Advertising Management
- Creative start-up
Media Management (Major)
- Strategic Media Planning
- Media Sales and Marketing
- Strategic Media Buying
Minor: Media Management
- Strategic Media Planning
Public Relations (Major)
- Public Relations Industry
- Writing for Public Relations
- Event Management
Minor: Public Relations
- Public Relations Industry
Marketing and Media Analytics (Major)
- Data Visualization -1
- Multivariate Analysis - 1
- R Programming
- Data Privacy and Technical Considerations
Minor: Marketing and Media Analytics
- Data Visualization -1
- Multivariate Analysis - 1
Core (Common)
- Artificial Intelligence, Augmented Reality and Virtual Reality
- Evolving Media Technologies
- Rural Marketing
- Flexi-Credit Course
- Social Media Analytics
- Management Accounting
- Internship
Brand Communication (Major)
- Advertising Strategy
- Applied Semiotics for Brand Communication
- Communication Design
- Creative start-up
Minor: Brand Communication
- Communication Design
Media Management (Major)
- Advance Media Planning and Media Innovation
- Media Research and Applications
- Economics and Business of Media
- Entrepreneurship in Media
Minor: Media Management
- Economics and Business of Media
Public Relations (Major)
- Corporate Communication Strategy
- Strategic PR and Reputation Management
- Public Affairs
- Cases in Public Relations Strategy
Minor: Public Relations
- Strategic PR and Reputation Management
Marketing and Media Analytics (Major)
- Data Visualization -2
- Multivariate Analysis - 2
- Python Basics
- Consumer, Brand and Media Insights
Minor: Marketing and Media Analytics
- Consumer, Brand and Media Insights
Core (Common)
- Brand Valuation and Return on Marketing Investments (ROMI)
- Flexi-Credit Course
- Dissertation
Generic Elective Group 1:
- Flexi-Credit Course
Generic Elective Group 2:
- Customer Relationship Management
- Marketing Strategy
CAREER PROSPECTS
- Corporate Communication Manager
- Marketing Communications Manager
- Internal Communications Manager
- Crisis Communication Manager
- Public Relations Specialist
- Brand Manager
- Media Planner
- Event Manager
- Advertising Executive
- Market Research Analyst
- Communication Consultant
