Welcome to Symbiosis Institute of Media & Communication (PG)

MBA(Communication Management)

SNAP Registration closed for batch 2023-2025

Admission Details

Graduate from any recognized University / Institution of National Importance with a minimum of 50% marks or equivalent grade (45% or equivalent grade for Scheduled Caste/ Scheduled Tribes).Applicants expecting their final year results can also apply. However, their admission will be provisional and subject to their proof of graduation with 50% marks or equivalent grade.

Programmes which require specific discipline/ subject specialization need to be checked for eligibility as given by the respective Institute.
A candidate who has completed qualifying degree from any Foreign University must obtain an equivalence certificate from the Association of Indian Universities (AIU).
All foreign degrees/ qualifications need to be verified from AIU by the candidate before seeking admission to any programme of SIU.
Evaluation Division of the Association of Indian Universities (AIU) issues equivalence certificate for foreign degrees/qualifications. The contact details are as below: Association of Indian Universities AIU House, 16 Comrade Indrajit Gupta Marg (Kotla Marg), Landmark: Opposite National Bal Bhawan, Near I.T.O., New Delhi-110002, India Tel. No.+91-11-23230059; 23232429; 23232305 Fax No.+91-11-23232131 Email: info@aiuweb.org Website: www.aiuweb.org Note: It is the responsibility of the candidates to ascertain whether they possess the requisite qualifications / eligibility for admission. Having been admitted provisionally does not mean acceptance of eligibility. Final eligibility of admission will be decided by Symbiosis International (Deemed University).

Application Procedure

Application to SIMC's MBA(Communication Management) Programme is a two-step process.

Step 1: Apply for SNAP 2022

Visit www.snaptest.org for application form and all information related to SNAP 2022.
Register for SNAP 2022 and make payment.
Upon payment, a SNAP ID and password is generated which will be essential to fill up online form for SIMC Pune's MBA(CM) Programme.
Appearing for SNAP 2022 exam is compulsory for seeking admission to SIMC's MBA(CM) Programme.

Step 2: Programme Registration for MBA(CM)

Only those candidates who have registered and paid for 'SNAP 2022' will be eligible to apply for MBA(CM) program.
After completing the payment for the SNAP 2022, you will find the tab for SIMC-MBA(CM) registration.
For queries related to admissions, Please join SIMC Pune Aspirants Facebook Page.

Step 3: Post clearing the SNAP entrance, the 2nd Phase involves appearing for GE-PIWAT

Here is what all you need to know about this process

Three components are involved in the process. Group Exercise, Written Ability Test and Personal Interaction.
Group Exercise will include activities to asses aspirants in areas like Innovation and creativity in problem solving ,Team skills, Time Management etc.
Written Ability Test will include questions to assess the creative analytical skills of the person.
The Personal Interaction round will be to assess candidates on parameters such as interpersonal skills, communication skills academic proficiency etc.

SNAP REGISTRATION CLOSED FOR BATCH 2023-2025

SCHOLARSHIPS FOR THE A.Y. 2021-22

MBA (CM) Merit list 2023-25

Installments for MBA(CM)	1st Year (Amount in ₹)		2nd Year (Amount in ₹)
MBA(Communication Management): Batch 2023-25
The complete fee detail for the MBA (CM) for the two year programme is as under
Installments for MBA(CM)	1^st Installment	2^nd Installment	3^rd Installment	4^th Installment
Academic Fees (Per Annum)	2,95,000	2,95,000	2,95,000	2,95,000
Institute Deposit (Refundable)	35,000	-	-	-
Hostel Deposit (Refundable)	15,000	-	-	-
*Hostel Fees (Per Annum)(Three Sharing)^#**	59,000	59,000	**	-
Mess Fees (Per Annum)^*	43,000	43,000	**	-
Installments	4,47,000	3,97,000
Installments pay by date	At the time of admission	25 - Nov - 23	25 - Jun - 24	25 - Nov - 24
1^st Year ( Amount in ₹ ) =8,44,000/- (4,47,000 + 3,97,000)

*Hostel and Mess fees can be increased up to 10% each year. Government taxes would be additional as and when applicable.

**Hostel and Mess fees for the subsequent year would be communicated before commencement of the next academic year.

#Hostel fees are subject to change accommodation type wise, e.g. twin sharing, triple sharing, four sharing and dormitory.

Installments for MBA(CM)	1st Year (Amount in ₹)		2nd Year (Amount in ₹)
MBA(Communication Management): Batch 2022-24
The complete fee detail for the MBA (CM) for the two year programme is as under
Installments for MBA(CM)	1^st Installment	2^nd Installment	3^rd Installment	4^th Installment
Academic Fees (Per Annum)	2,81,000	2,81,000	2,81,000	2,81,000
Institute Deposit (Refundable)	35,000	-	-	-
Hostel Deposit (Refundable)	15,000	-	-	-
*Hostel Fees (Per Annum)(Three Sharing)^#**	53,550	53,550	**	-
Mess Fees (Per Annum)^*	39,000	39,000	**	-
Installments	4,23,550	3,73,550
Installments pay by date	At the time of admission	25 - Nov - 22	25 - Jun - 23	25 - Nov - 23
1^st Year ( Amount in ₹ ) =7,97,100/- (5,16,100 + 2,81,000)

*Hostel and Mess fees can be increased up to 10% each year. Government taxes would be additional as and when applicable.

**Hostel and Mess fees for the subsequent year would be communicated before commencement of the next academic year.

#Hostel fees are subject to change accommodation type wise, e.g. twin sharing, triple sharing, four sharing and dormitory.

MBA (Communication Management): Batch 2021-23
The complete *fee detail for* *MBA (CM)* *for the two year* *programme* is as under
Installments for MBA (CM)	1st Year (Amount in ₹)		2nd Year (Amount in ₹)
Installments for MBA (CM)	1st Installment	2nd Installment	3rd Installment	4th Installment
Academic Fees	267,500	267,500	267,500	267,500
Institute Deposit (Refundable)	35000	-	-	-
Hostel Deposit (Refundable)	15000	-	-	-
Hostel Fees (Three Sharing)*#	51,000	51,000	**	**
Mess Fees	35,475	35,475	**	**
Total Fees	403,975	353,975	-	-
Last Date for Payment of Fees	At the time of Admission	25-Nov-2021	25-June-2022	25-Nov-2022
1st Year (Amount in ₹) = 7,57,950/- (4,03,975 + 3,53,975)

Note: * Hostel fees could change, depending on the guidelines issued by UGC for the shared accommodation from time to time due to the COVID19 pandemic.

** Hostel and Mess Fees can be increased up to 10% each year. Government taxes would be additional as and when applicable. Hostel and Mess Fees for the subsequent year would be communicated before commencement of the next academic year.

# Hostel Fees are subject to change accommodation type wise, e.g. twin sharing, triple sharing, four sharing and dormitory.

Installments	1st Year (Amount in ₹)		2nd Year (Amount in ₹)
MBA-Communication Management: Batch 2017-19
The complete fee detail for the MBA (CM) programme two years as under
Installments	1^st Installment	2^nd Installment	3^rd Installment	4^th Installment
Academic Fees (Per Annum)	2,07,500	2,07,500	2,07,500	2,07,500
Institute Deposit (Refundable)	35,000	-	-	-
Hostel Deposit (Refundable)	15,000	-	-	-
Hostel Fees (Per Annum)^1*	35,000	35,000	35,000	35,000
Mess Fees (Per Annum)^2*	25,000	25,000	25,000	25,000
Total of Installment	3,17,500	2,67,500	2,67,500	2,67,500
Installments pay by date	At the time of admission	30 - Nov - 17	31 - Jul - 18	30 - Nov - 18
1^st Year ( Amount in ₹ ) = 5,85,000/- ( 3,17,500 + 2,67,500 ) 2^nd Year ( Amount in ₹ )= 5,35,000/- (2,67,500 + 2,67,500) ( Total fee for 2 years 11,20,000/- )

NOTE: * Hostel fees are subject to change (campus & accommodation type wise, e.g. single sharing, Twin sharing, Triple sharing, Four sharing, Dormitory.) The hostel fee of Rs. 70,000/- per annum used for calculation above is for a Three seater room & the fees are different for Two seater, Four seater, Dormitory room. The actual charge will be based on type of room available / alloted. Hostel fees could increase by, upto 10% over the period of the programme.

NOTE2: * Mess fees could increase by, upto 10% over the period of the programme.

	1st Year
MBA-Communication Management: Batch 2016-18
Sr No	Particulars	Amount in Rs
A	Fees Per Annum [Includes: a) Academic Fees, b) Value Added Programme Fees]	Rs. 3,60,000
	Total Academic Fees (a+ b)	Rs. 3,60,000
	c) Pre Induction Course Fees (Non Refundable)	Rs. 35,000
	d) *1 Hostel Fees (Per Annum)	Rs. 65,000
	e) *2 Mess Fee (Per Annum)	Rs. 45,000
	Total Academic Fees (A) = (a + b + c + d + e)	Rs. 5,05,000
B	Deposits
	i Security Deposit (Institute) Refundable	Rs. 35,000
	ii Hostel Deposit (Refundable)	Rs. 15,000
	Total Deposits (B) = ( i + ii)	Rs. 50,000
C	Total Fee with Deposit (A + B)	Rs. 5,55,000
D	1st Installment	Rs. 4,05,000 To be paid by the last date for payment mentioned in the offer letter
E	2nd Installment	Rs. 1,50,000 To be paid by November 2016

NOTE1: * Hostel fees are subject to change (campus & accommodation type wise, e.g. Single sharing, Twin sharing, Triple sharing, Four sharing, Dormitory.) The hostel fee of Rs. 65,000/- per annum used for calculation above is for a Three seater room & the fees are different for Two seater, Four seater, Dormitory room. The actual charge will be based on type of room available / alloted. Hostel fees could increase by, upto 10% over the period of the programme.

NOTE2: * Mess fees could increase by, upto 10% over the period of the programme.

Important Dates for Admission Cycle - MBA(CM) Programme - Batch 2023-25 : Phase I
SIMC Online Registration Starts	Thursday, August 04, 2022
SNAP Test	Saturday, December 10, 2022 Sunday, December 18, 2022 Friday, December 23, 2022
SNAP Result	Tuesday, January 10, 2023
SIMC Online Registration Closes	Tuesday, January 17, 2023
SIMC Last Date of Payment	Tuesday, January 17, 2023
Important Dates for Admission Cycle - MBA(CM) Programme - Batch 2023-25 : Phase II
Shortlist of Candidates for GE - PIWAT	Wednesday, January 25, 2023
SIMC Group Exercise - Personal Interaction and Written Ability Test (GE-PIWAT)	WAT - Wednesday, Feb 08, 2023 GE-PI - Fri - Sat - Sun Feb 10, 11, 12 2023
Announcement of First Merit List	Thursday, March 02, 2023
Last Date of Fee Payment of First Merit List (1st Installment)	Thursday, March 16, 2023

DISCLAIMER: These dates are subject to change. Changes if any will be updated here.

General FAQ

Why MBA (CM)?

MBA (CM) means MBA in Communication Management. We provide such specialized degree, as we are a premier pure-play Media & Communication School nurturing and developing future leaders in managing creatively oriented agencies and media house related businesses.

How is our course different from a general MBA?

We bridge the traditional and the contemporary; with our feet on the ground and fingers on the pulse. That is why our curriculum has both research and digital tracks built into it.
We have carefully built an ecosystem that allows for contrasting opinions, methods and processes to co-exist and deliver. Co-locating instruction, exploration, process and instinct, we believe, which is a good mix for academic progress.
We are also the largest Post graduate institute in the Media and communication space.
Each one of our specialization areas is either ranked 1 or 2 as per published rankings.

What makes our MBA (CM) curriculum unique?

Our MBA programme has been created taking into account the requirements of the Media & Communication industry, in terms of knowledge, skills and attitude, at the entry level as well as during the initial progression (within agencies or a media houses).

We started off with 3 specializations, after completely revamping the curriculum in academic year 2011-12; covering specializations such as:

Brand Communication
Public Relations
Media Management
In the year 2016, we announced the fourth specialization Marketing and Media Analytics.

Seven specialization subjects are covered over 3 Terms accounting for 18 credits out of a total of 100 credit in the programme. (Please refer answer to question 7 below for more clarification).
In order to provide a holistic understanding of the roles & the business context, each term additionally has courses in 5 specific areas. These include:

Business Perspective
Marketing & Branding
Creativity & Innovation
Research
Social Sciences & Communications.
Digital

Digital FAQ

Are we providing courses on Digital Marketing in Marketing & Media Analytics?

Digital is a crucial part of everyday life today & is reflected in our curriculum & approach. There are specific digital courses (Viz; Digital Eco System – Semester 2, Digital Communication Solutions - Semester 3 & Business Models for Digital future - Semester 4). Additionally every course in our institute is required to have a minimum of 20% coverage for relevant portion of digital media & it's impact, for e.g. in a course named Indian Kaleidoscope covering Indian society & culture, the faculty is expected to cover atleast 20% of the course looking at the impact of the digital era shaping Indian society currently. Digital courses are thus offered in every specialization including Marketing & Media Analytics.

Marketing & Media Analytics FAQ

Why are we starting Marketing & Media Analytics specialization?

There are increasing opportunities in the broad areas of Marketing Research, Consumer & Brand Insights & Analytics which have emerged as major components of Marketing/Brand Management. Hence, we felt that it is important to bring in a new specialization to address the distinct requirements of the intersection of Marketing Research, Insight & Analytics is today's digital world. Typically Marketing also covers media spends as a major expense component & hence the course is named Marketing & Media Analytics.

What are our course structure & curriculum of Marketing & Media Analytics specialization?

The Seven specialization specific courses for Marketing & Media Analytics during each term are from Semester II

Semester II

Business Analytics

Semester IV

Managing Research & Analytics businesses
Introduction to Specialized Research & Analytics

Semester III

Consumer Brand & Media Insights
Marketing Analytics
Social Media Analytics
Specialized Qualitative Research & Tools

Apart from there the students will have to take all common courses mentioned in the programme structure.

Difference between Marketing & Media Analytics and Media Management?

While Marketing & Media Analytics has research insighting & Analytics based decision support focus, Media Management on the other hand focuses primarily on:

Media Planning: Traditional & Digital
Media Research & Analysis
Media Laws & Regulations
Economics of Media Business
Media Budgeting & Audit
Media Investment Management: Media Buying
Media Sales & Brand Management
Managing Media Businesses
Each of the courses has 20% to 30% digital content.

What kind of future is there by doing a Marketing & Media Analytics?

Most of the jobs for Marketing & Media Analytics will come from Marketing Research Agencies (Quantitative & Qualitative research including Insighting). Consumer insight work has been conducted by consultancies as well as brand owners independent marketing consultants. Analytics jobs, on the other hand will be required by consultants, Analytics' companies & large firms with their in-house analytics teams.
Over the past, we have observed that Research & Analytics agencies are good pay masters with ROI of less than 2 years at current fees.

Why would you find the specialization of some of the senior batches different from what we offer now?

Our MBA (CM) programme was created taking into account the requirements of the Media & Communication industry, in terms of knowledge, skills & attitude, at the entry level as well as during the initial progression (within agencies or a media house).

We started off with 3 specializations, after completely revamping the curriculum in academic year 2011-13; covering specializations such as Advertising / Brand Communication,

Public Relations and
Media Management
From batch 2016-18 we are offering new specialization 'Marketing & Media Analytics.'

Admissions