Faculty Details

Dr. Mun Mun Ghosh
Associate Professor
Dr Mun Mun is a faculty member in the MBA(Communication Management) programme at SIMC. She also mentors Marketing and Media Analytics (MMA) Specialization. She teaches Statistics, Multivariate Analysis, R- Programming, and all Quantitative research subjects in the MBA(CM) Program. Teaching, especially number teaching, is very close to her heart. She has always believed "Numbers are as creative as we; all we have to do is look at them closely, and we can see they just behaving like us!".
She has authored and published three books since 2023
- Business Statistics - Using Excel, SPSS, and R - Cengage Publication
- India's Silver Surfer - Transforming Digital Inequalities/Diversities; Palgrave Macmillan-Springer Nature, Switzerland
- Advanced Business Analytics Using Jamovi and R - Cengage India.
Current Research Areas
- Digital Inequalities
- Equity-Oriented Data Science
- Statistical Storytelling of Marginalisation
- Quantified Ageing
- Intersectional Analytics
- Human-AI Interaction